Key to Long-term SEO: Topic Specific Link Popularity
The [tag]search engine algorithms[/tag] are not all that incomprehensible or unpredictable as they are made out to be. In fact, any website seeking long-term sustenance needs to place optimum emphasis on gratifying visitor experience, hand in hand with focusing ones energies on [tag]search engine robots[/tag]. One such easy and sure success solution for [tag]long-term SEO[/tag] is to go for [tag]Topic Specific Link Popularity[/tag].
Topic specific link popularity implies shedding collection of ALL incoming links possible, and start with securing only highly relevant incoming links. To elucidate, the Web Pages you link with should be already [tag]high ranking Web Pages[/tag], [tag]optimized for your keywords[/tag] and owned by somebody other than you.
To zero down to Web Pages for incoming links of high relevance, you need to search Google for your keywords, inspect resultant Web Pages and network with these sites for possible incoming links or even link exchange. You can even buy these links. You can also buy high-ranking links from [tag]DMOZ[/tag] and [tag]Yahoo[/tag].
Emphasis on one link per site is vital for Topic Specific Link Popularity. Finally, use keywords in the anchor text and the description text of your site so as to increase the relevance of the web page you are linking to.